(DOWNLOAD) "Ethics in Advertising: Differences in Industry Values and Student Perceptions." by Academy of Marketing Studies Journal # Book PDF Kindle ePub Free
eBook details
- Title: Ethics in Advertising: Differences in Industry Values and Student Perceptions.
- Author : Academy of Marketing Studies Journal
- Release Date : January 01, 2008
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 276 KB
Description
INTRODUCTION College students represent the employees and executives of tomorrow. Therefore it is likely the ethical perceptions and standards students bring to their new jobs will largely influence their behaviors as advertisers. Knowledge of their ethical perceptions, as students, should provide insights into what eventually could be their behaviors in the world of business. Based on this assumption, the purpose of this research is to empirically compare the ethical perceptions of college advertising students with the ethical perceptions of advertising executives to determine the base point from which future employers will have to work.
 "Ethics in Advertising: Differences in Industry Values and Student Perceptions." by Academy of Marketing Studies Journal # Book PDF Kindle ePub Free){kind=link}
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